Confession: I don't have an Amazon Kindle, but my pal Dawn does. And she loves it. Like seriously swoons over it. (Ok. Maybe I'm overdoing it a bit.)
What I can say is that their new commercials (also linked from the picture) are right up my alley. They're very Mac-ish, but that's definitely ok. It's this 30-second stop-motion journey of adventure. This second one is the best. It has tons of simple clothes and colors and lots of stripes. Plus, that song is catchy as all get-out. Enjoy!