Here's where my philosophies sort of clash. I do believe that you get what you pay for, but I also feel that spending tons of money on a 'nice' watch would be a waste (for me). I would be a bit paranoid to take it out of the case.
Now, you probably know that I'm about as outdoorsy as George Stephanopoulos, but there's just something about this type of watch.
Maybe it's the MacGyver quality. It's probably the only thing I own with Velcro, too.
I like how it will last for years. And if it does get scratched up (hey...cubicles are dangerous), I don't feel that bad. Timex seems to fit the bill because it does last, and it doesn't cost a fortune. I also feel naked without it.